Bronze sponsor for the recently-concluded 2016 Saint Lucia Jazz & Arts Festival, Peter & Company Distribution, says it was pleased with its overall association with the Saint Lucia Tourist Board, organizers of the festival. “For us this has been a wonderful partnership and our level of participation was not just sponsoring through individual brands, but operating as the umbrella body of the company to make the connection between ourselves and the consumers at various levels,” said Dexter Percil, Peter & Company Distribution’s Sales & Marketing Manager.
Peter & Company Distribution’s involvement in the Jazz & Arts Festival went beyond a mere cheque hand-over to the organizers and saw the company actively engaging patrons and consumers at the various events. For PCD it was all about adding value to the festive spirit of this world-renowned festival over the ten days of the event – April 29 to May 8 2016.
During main-stage Jazz at Pigeon Island from Friday May 6 to Sunday May 8, Peter & Company Distribution created that special wow effect with its lounge which welcomed patrons during performances by acts including Shaggy, Kassav, Air Supply, Kool & the Gang and Marc Anthony. Featuring brands such as Hennessy, Ciroc and Johnny Walker, the VIP lounge was popular with the more mature and discernable patrons, offering bottle service on request.
Pigeon Island also saw the attractive and appealing Refresh Zone by Peter & Company Distribution. The Refresh Zone not only kept patrons feeling revitalized during the performances but also offered some form of protection from the elements.
As part of the 2016 Saint Lucia Jazz & Arts Festival, Peter & Company Distribution was proud to have extended its reach to the various community events including the opening of the 2016 Saint Lucia Jazz & Arts Festival at Marchand, and at Soufriere Jazz, Marigot Jazz and Monchy Jazz.
At the VIP after-parties, which have now become sought-after events on the Jazz & Arts calendar, Peter & Company Distribution was prominent with some of its high-end brands at three of the best: Atmosphere, Different Shades, and Rapture.
Overall brands that stood out during the Saint Lucia Jazz & Arts Festival as part of the Peter & Company Distribution portfolio included Johnnie Walker, Hennessy, Grace, Kotex, Banana Boat, Veuve Cliciqout, Ciroc, Stoli, Grey Goose, Dewar’s and DeKuyper.
“For us, all of these brands, the various brand ambassadors and brand managers and our overall team, came together under one proud company, Peter & Company Distribution, to make the Saint Lucia Jazz & Arts Festival 2016 an even more memorable experience for all,” Percil proclaimed.