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Charles Louis: an inventor in his own right

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73-year-old Charles Louis brews up a storm in Canelles! (Photos by Bill Mortley)

On a trip from the south one day, I passed through Canelles in Micoud.  I passed the concrete wall with the sign ‘LOCAL WINE SOLD HERE.’  For years I have traveled along the Vieux Fort/Castries road and I always wondered what the story was with this wine enterprise.  I decided it was about time I found out.  Making a U-turn, I was off in search of wine.

The place looked deserted.  There were contraptions at the entrance, welcoming visitors.  After calling out an elderly man popped his head out. It was Charles Louis, the brains behind the enterprise.  He was very accommodating to his unannounced guest and readily poured out his story.

Louis grew up in Canelles where he still resides today. The 73-year-old flashed a smile as he spoke to someone easily two generations his junior, telling tales of every government St Lucia has ever had.

Louis has had his wine distillery for more than 31 years, since 1970.  He told the STAR how it all began.

“The reason I started doing wine is because I love wine.  Especially in my days, my family, we were poor people and we could not afford to buy wine.  At that time, this same party, UWP, was asking people to go to Union station to learn to make juice.  I went there.  The same day I arrived, it was the same day the juice place was closing down.  They said they can’t teach me to make juice because they are closing down.  I asked for a reason for the closure.   They say they were not successful in what they were doing.  I was really disappointed. I saw some fruits outside the station in a big pot.  I asked them what they were doing with it.  Then they said to me they were learning to make wine.  I said, ‘well, teach me how to make wine too.’  They said they cannot teach me because they were not successful at it.  They advised me if I wanted to learn something so badly from them and I want to make wine, go to Johnson’s and buy a wine book and try to make wine myself.   I think it paid off.”
Louis bought his wine book and tried to make wine from the recipes.  After trying without success for almost three years, Louis decided it was time to mix things up a bit.  “I made wine but it wasn’t good wine.  So I decided to try my own style.  Instead of pouring hot water on the fruits, I brewed them, boiled it down.  The very same day I did that, I was successful.  I produced proper wine.  I didn’t celebrate as yet.”

Louis knew he had to get others to sample his wine before he declared it was good.  He got many different reviews and moved forward from there.  He laughed, “I definitely knew to myself that this was good wine because I had been producing bad wine for so long!  I continued refining my process.”

During that time, Louis lived at Ravine Poisson and  worked on a banana plantation. He described it as laborious and unyielding.  “You would work all day and get two little bunches of banana, half of them not good.  If you get a $100 a month you get a lot.  But for me, I had children to send to school and a wife to take care of.  When I continued to make better wine, I decided to move back to Canelles. The other reason I left Ravine Poisson is because, in my time, there were a lot of Seventh Day Adventists living there who didn’t drink wine and they kept giving me a hard time for producing it.”

After relocating to Canelles, Louis said it was a trying time.  Even now it still is because he is prohibited from mass producing wine by law.  He still cannot understand why that law is not reviewed because as far as he knows, that law was to prevent slaves from producing alcohol.  Since the days of slavery are done, Louis believes he and other St Lucians should be given a chance to earn a decent living.

Speaking earnestly, Louis said, “This wine making business can employ so many people.   If I have to make 1000 gallons of wine, I need 3000 pounds of that fruit.  The farmers will have a market to sell their fruit.  I have put every fruit on this island to ferment.  I have made wine out of honey!  The only thing I have not tried is ginger.”

Authorities have closely monitored Louis and his wine sales.  He is not allowed to sell to wholesale to businesses nor is he allowed to have an establishment to sell it retail.  Frustrated by the constraints, Louis decided to branch out to other things.

Animatedly Louis said, “I don’t only produce wine.  These machines are my machines! I created them.  I came up with the ideas and I got engineers to build it for me.”
One machine is a sugarcane crusher to extract the juice from the cane.  The other is a farine maker.

If you’re ever on the east coast road, don’t miss the opportunity to stop and have a chat with Mr Charles Louis, one of the most interesting people you may ever meet.  Have a sample of his exquisite St Lucian wine.  His oldest barrel of wine dates back to 1985.  The brews are smooth on the palate and definitely, two glasses are sure gonna have you smiling from ear to ear!

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Comments

13 Responses to Charles Louis: an inventor in his own right

  1. carrime st.rose says:

    intresting story, i love a great lucian success. i would love to meet him sometime.

  2. lolo bwa says:

    Entrepreneurs like that need to be nurtured and encouraged. This guy is one of our local heroes because he persists despite the challenges, legal and otherwise.
    Cannot sell wholesale, retail because that would probably affect these businessmen who import wines. When will we learn?

  3. Proud Saint Lucian says:

    Wonderfull story of courage and persistence,I have listened to this gentleman making his refreshing commentories on the radio talk shows and am happy to finally put a face to that wise voice.I too love wine and hope to taste his whenever I am able to come home for a visit.

  4. Lucian Post says:

    Nice story. Wished that there was an apprentice who could take this business to the next level. I’ve never heard of a slump in the alcohol industry.

  5. chichi says:

    I think I know this guy, we use to call him “cane juice”, because he use to go around selling it in the valley and you would hear him shout “cane juice.’ it is a shame that the goverment ha such a heavy hand on him when the beer factory can produce so much.

  6. CECE says:

    Wow!nice reading until i get to no wholesale and retail, now what…thats an interesting story need to understand all the DO NOT..looking forward to visit.soon.

  7. CECE says:

    This story is so interesting i had to read it again ..Mr Charles is closely monitored by athourities but they could not monitor the seal barrels of drugs entering the country.

  8. Botox says:

    Why monitor so closely? Moonshine maybe?

  9. MLJ says:

    Tis one the reason for our non-progressive state of affairs- We import everything from vegetables we can produce to wines we have the ability to brew ourselves. I’ve known this man since I was growing up as a kid. It is a shame that our governments (both parties) are so pro-business and corruption.

    The fact is there are many avenues that St. Lucia can develop a vibrant economy, and reducing the employment rate.

    Oh, no! local production will cut into the profits of the few large importers of fruits, vegetables, local juices, wines, etc.; will keep the poor poorer and the rich getting richer; that way politicians can keep us at bay, uneducated, “igliterate,” and following them…

  10. delphia says:

    ALWAYS REMEMBER THAT GOD IS GREATER THAN MAN ONE THING I HAVE NOTICED IN THIS WORLD WE ARE LIVING WHENEVER U DONT HAVE A GOOD SIRNAME(OO PAR NEE TIT) U AINT NOBODY PEOPLE STEPPING ON YOU LIKE SAND. THIS IS MY OPINION HOPE I DIDNT OFFEND ANY ONE

  11. Well Done Sir! You are very enterprising indeed. Excuse my ignorance but I thought wine was mainly produced from grapes. You learn something everyday. I have watched these wine programmes on TV and most of it is filmed on the grape vine estates.

    But Never mind – Louis needs a pat on the back for being innovative by utilizing the many fruit juices we have in St Lucia and turning it into his brand of “wine” – I think he should be given the opportunity to go all the way and produced the stuff by the barrel-loads. He could sell to the big stores here in the UK namely TESCO’s, Sainsbury’s and other supermarket chains. He would be helping put St Lucian “wine” on the map.
    Malcolm…

  12. Victor Atkins says:

    He is a very enterprising person,and a true fighter.It’s regrettable that some one like Mr Louis could not have been given the financial and other infrastructure support needed to make his business grow.

  13. Local Presence, Global Vision says:

    This is a great story. It is however discouraging that the authorities do not see the value in local enterprise. This happens over and over in many situations – and I believe that it is not necessarily deliberate, but is an entrenched “attitude”, a legacy of colonialism & slavery, to not see value in your own.

    I think this project can be embraced under the Heritage Tourism moniker to provide tours of the local winery. This can help with the upgrading of the facilities to make it “tour-worthy”, while allowing the gentleman to produce his wines and tell his story, while creating foreign-based demand for the wines, while offering an education in wines made from products other than…

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