The Saint Lucia Tourist Board, the island’s lead agency charged with marketing and promoting the destination, has announced the appointment of veteran events and marketing consultant, Tracey Warner-Arnold to the position of Deputy Director of Tourism.
With a BA and Masters in hospitality and tourism management, Tracey Warner-Arnold is no stranger to the travel and hospitality industry, having worked previously with the Tourist Board as the Marketing Director. In between the Tourist Board stints, Mrs Warner-Arnold has consulted on numerous marketing initiatives
and mega events in Saint Lucia and throughout the region.
Commenting on Warner-Arnold’s appointment, Director of Tourism Louis Lewis said her addition to the team complements the SLTB’s efforts at capacity building and institutional strengthening.
“We are more than delighted to welcome into our ranks an experienced, tried and tested professional like Warner- Arnold. Her in-depth knowledge of tourism, marketing and special events will assist in positioning the Saint Lucia Tourist Board to keep pace with future developments and growth trends within the tourism industry,” said Lewis.
Warner-Arnold has also received overwhelming endorsement from
newly appointed Tourism, Heritage and Creative Industries Minister Lorne Theophilus.
Minister Theophilus noted the appointment of Warner-Arnold to the post of Deputy Director of Tourism, is one additional step towards seamlessly marrying the portfolios of tourism and creative industries, in order to develop the tourism industry whilst gaining exposure for the island’s burgeoning cultural industry.
New deputy director for SLTB
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Creative industries? What exactly is that? Calabash hats, coal pots, what? Creativity cannot be industrialized.
its always the same set of ppl in this tourism ministry .. a bunch of recycled ppl with no new ideas… we need LOCAL INVESTERS to put up nice ventures in the way of nature sites we can improvise a bit and mimic nature in some ways adding a twist to our tourist products.. i mean they along with the tourist board can brainstorm and see what can happen i am certain alot of locals with land just waisting around soufrier , dennery etc with potential as heritage tours can come up with nifty ideas.. so i don t see any improvements with her as vp .. i am certain she probably was a board member atthe tourist board and ministry of tourism… one point in her career I AM NOT IMPRESSED
NICE GIRL BUT COULD NOT ORGANISE A TWO CAR FUNERAL.PAST JAZZ FESTIVALS SPEAK FOR THIS, GET SOMEONE WHO KNOWS HOW TO LOOK AFFER THE BREAD AND BUTTER OF ST LUCIA – TOURISUM
Tracy Arnold has no ideas, what exactly has she done in the past to justify her ranking. Where in the Caribbean did she do what she is alleged to have done. Who is giving her her ratings. She is not a great administator, not a leader but great because she will not be able to challenge her no ideas boss. Well done St.Lucia Tourist Board…..bring back Hillary……
I agree with Jean Charles. This is another example of jobs for your friends. Having a masters does not mean she can do any thing of worth. It means she can pass exams and write a paper. Can any one tell me what master plans he has for Tourism……can he think out of the box ? Mrs.Warner is a vested interest appointment…..well done Labour power rules eh.
The woman has no personality or ideas, but then again we had King as Prime Minister. Take Care St.Lucia.