C&W Unveils the ‘new’ FLOW and Creates History in Barbados

Telecoms history was made in Barbados today as Cable & Wireless Communications (C&W) officially launched its retail brand, Flow, for its newly combined consumer group. The ‘new’ Flow will deliver a compelling set of quad play products and services via its Fibre to the Home (FTTH) infrastructure set to reach 100% of Barbados homes by year end. This will make Barbados the first country in the world to have 100% FTTH coverage.

“We are pleased to usher in a new culture of innovation and technical excellence, backed by major investments in our Fibre to the Home infrastructure,” said John Reid, President of C&W Consumer Group. With our combined strengths, Barbados consumers will have access to the most technologically advanced quad play products in the region, through our mobile, video, landline and broadband services.

Reid also said that the foundation of the new Flow brand strategy was consistent with the positive characteristics of the Caribbean. “We are driven by all that is positive in the Caribbean – the people, the passion, and the drive to succeed. Against that backdrop, we commit to continue our focus on innovation, technical excellence and great customer service.”

Flow also unveiled plans to become #1 for customer experience in Barbados and the region. According to Niall Sheehy, the Country Manager for Flow Barbados, “Flow will realise this bold vision by making significant changes across our operations to drive an outstanding customer experience which will extend beyond the obvious frontline transactions,” adding, “in all departments and in each role the goal will be to put the customer first in every aspect of our business.”

The ‘unveil’ of the new brand, follows the announcement in March by C&W to merge its operations with Columbus International. C&W will follow this inaugural launch throughout the Caribbean on a phased, country-by-country basis over the next twelve months.

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