The Saint Lucia Tourist Board increases Tourism Outreach with New Diaspora Program

The Saint Lucia Tourist Board has launched a dedicated marketing initiative to reach the island’s Diaspora in North America and the United Kingdom. Called Se Sannou, meaning “our thing” in Creole, the program is designed to strengthen ties with the Diaspora community as a knowledgeable and valuable resource to showcase the island as a choice vacation destination in lead source markets.

Kelly Fontenelle-Clarke, Regional Marketing Manager, gives a speech at the Se Sannou program debut on February 28, 2015 in Atlanta.

Kelly Fontenelle-Clarke, Regional Marketing Manager, gives a speech at the Se Sannou program debut on February 28, 2015 in Atlanta.

The Saint Lucia Tourist Board will offer dedicated training sessions for members of the Diaspora community who wish to become skilled “Diaspora Touchpoints.” The tourism ambassadors will also receive a “Se Sannou” toolkit, marketing materials, merchandise, a quarterly newsletter with trends and island developments, and more. A dedicated landing page will be included on http://stlucianow.com/ and an invitation-only Facebook group will connect the Diaspora community and encourage worldwide member dialogue. Prizes will be awarded for lead generation, including the chance to win a family vacation for four to Saint Lucia.

“Members of our Diaspora community are in a unique position to share their love and knowledge of their home with other members of the community and any potential visitors” says Louis Lewis, ?director of tourism for the Saint Lucia Tourist Board. “They are an untapped resource who can be passionate advocates and help contribute to Saint Lucia’s leading tourism industry.”

Additional Se Sannou launch events will be held in the following markets: New York City on March 5, Toronto on March 7 and Washington D.C. on March 14.

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