St Lucia’s largest telecommunications Company, Digicel, will observe 10 years of operations this Sunday March 24th 2013. Digicel blasted into the newly deregulated market with staggering offers so allowing every St. Lucian the opportunity to own a mobile phone and access affordable mobile calls – Once a luxury only few could enjoy.
When asked what they recall about Digicel’s market entry ten years ago, one special Digicel facebook fan aptly summed up the experience, “Introducing us to GSM, offering us affordable and world class handsets, giving us great deals, free incoming calls, per second billing, international calls at great rates, first to bring mobile internet with GPRS, then EDGE, outstanding customer service . . . And so much more.”
Digicel has strengthened its foothold since its launch by moving the business from a pure mobile communications provider into a full telecommunications service provider, offering an entire suite of products to meet the various needs of businesses of all sizes across St. Lucia. World class solutions have been delivered to customers such as East Caribbean Financial Holdings (parent company of Bank of St. Lucia), the largest Indigenous Financial Institution, award winning Anse Chastanet /Jade Mountain, St Lucia’s sole electricity company (St. Lucia Electricity Services) and the most recent acquisition of Price Water House Coopers which has agreed to the deployment of a CISCO Unified Communications System with broadband services.
Digicel St Lucia has maintained the highest standards of value and service to consumers over the past ten years. With a world class trained customer care team, Digicel continues to deliver superb customer care to its customers. As part of our promise to deliver the best value, Digicel continues to launch innovative and trend-setting promotions such as Free after 5 talk and text, SMILE, Regional and International Pass and Unlimited Weekends.
The strategy for success for Digicel has been a complex recipe comprising its commitment to delivering first class service to its customers at affordable rates, a world class team of professionals underpinning great customer care and service execution, a passion and understanding of and for corporate social responsibility and an ego for leading the market’s innovative promotions. Dedicated to developing the communities and by extension people where it operates, Digicel St. Lucia continues to lead the way in moving St. Lucia’s communities forward in a positive way with its’ Caring Connections programme which focuses on Special Needs as well as St. Lucia Olympics team. In 2004, Digicel embraced the talent of now West Indies Captain Darren Sammy and endorsed his talent through its sponsorship programme.
In the area of youth development, Digicel has continued it’s support of the Junior Achievement Programme – an internationally acclaimed initiative which promotes youth entrepreneurship at primary and secondary schools levels across St. Lucia. Providing financial aid to thirty successful Common Entrance students as well as rewarding the top three island performers in that exam has also been a priority to Digicel as youth education remains one of the important pillars in the advancement of St Lucia’s human capital.
Country Manager Mrs. Holly Hughes McNamara says, “Digicel maintains a commitment to community development, education and the sporting culture, a commitment which has established Digicel as the region’s preferred consumer brand through excellent service and support of Caribbean life. We at Digicel are happy to celebrate ten years not only with our team members but also our valuable customers.”
“The ‘CAN DO’ attitude of our team inherited through the company’s culture remains an essential component of our winning strategy. It has allowed Digicel to successfully deliver, and surpass, the needs of the St. Lucian people, spanning corporate, small business, sole traders, individuals and families. We at Digicel are extremely grateful to our customers for their loyalty and unwavering support over the last ten years.
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