H2O Water for Youth Sports Conference

H2O has been named the ‘official water’ for the Sacred Sports Foundation’s Sport in Black & White Conference to be held at the Beausejour Indoor Facility in St Lucia from June 10-23, 2013.

Designated the 3rd Sport and Global South International Conference – Sport in Black and White – will bring together leading sports personalities and agencies who will tackle pressing social issues and the role physical activity can play in helping young persons. It will run alongside a US college scholarship showcase, a Certified Coaching Course and an International Youth Soccer Tournament.

The aim is to create an annual Caribbean forum for change, reinforcing youth and sport for development networks in the region, planning ways to increase participation of young people in society through sport, and building structures whereby youth associations, government institutions and sports organisations can be more closely linked.

Sacred Sports Foundation, organizers of the Forum, are working in partnership with the Ministry of Youth Development & Sport and The Centre for the Study of Sport and Leisure in Society at the Academy of International Sport, George Mason University. 

Former triple Olympic gold medalist Jackie Joyner-Kersee will be the star attraction and feature presenter at the conference. Other celebrity presenters include NBC/ESPN soccer analyst Robbie Earle and top English footballer Jason Roberts as well as high profile names from the world of basketball and cricket.

General Manager of Sunfresh, Tessa Boland, says H20 is proud to be associated with such a prestigious event. She said: “Young people are a significant segment of our customer base. At Winfresh (parent company of Sunfresh), we have a vested interest in the wholesome development of our youth. We want our young persons’ to achieve their full potential in sports and in life, and so, we are delighted and honoured to have been designated the official water supplier for the Sport in Black & White Conference and Youth Forum.”