LIME Mas Action Looshan Line Jam!

We ready, we ready, we ready for the road!” chants Trinidadian Soca star Bunji Garlin. And LIME Mas Action fans from all over Saint Lucia have been ready since the end of Saint Lucia Carnival 2012 for the band’s anticipated return, following its brief hiatus last year.

They got their wish on Monday when Mas Action rang in the carnival season with another successful Looshan Line Jam. It was a thrilling street party that set the city centre on fire with Mas fever that had hundreds jumping and reveling in the streets with pure delight.

Looshan Line Jam is endorsed by the Cultural Development Foundation, and is enjoyed as a precursor to Saint Lucia’s main carnival celebration. First held in 1996, the event was designed to jump start the Mas season following the end of Saint Lucia Jazz activities and start of the countdown to carnival in July.

Once again, Looshan Line Jam received the full backing of Saint Lucia’s and the Caribbean’s leading communications provider as LIME and Mas Action get set to team up for Carnival 2013.

“We’re extremely proud of our partnership with LIME Mas Action,” said LIME general manager, Chris Williams. “It’s great to know that we have contributed to the band’s phenomenal success and we’re certainly looking forward to another successful collaboration this year.”

Chief executive officer of LIME Mas Action, Oswald Augustin, said: “We are fortunate to be able to rely on a long-standing and loyal sponsor like LIME who sticks with us through thick and thin. Their help and support is invaluable. Without it we wouldn’t have been able to achieve the high levels of artistic excellence and success that we have so consistently. We’re eternally grateful.”

LIME Mas Action has been awarded prizes in all categories of the Parade of the Bands and is the only Saint Lucian carnival band to win the prestigious Band of the Year title for consecutive years, twice. They won in 2003, 2004 and 2005 and went on to capture the title again four consecutive times from 2007 to 2010.