New deputy director for SLTB

The Saint Lucia Tourist Board, the island’s lead agency charged with marketing and promoting the destination, has announced the appointment of veteran events and marketing consultant, Tracey Warner-Arnold to the position of Deputy Director of Tourism.
With a BA and Masters in hospitality and tourism management, Tracey Warner-Arnold is no stranger to the travel and hospitality industry, having worked previously with the Tourist Board as the Marketing Director.  In between the Tourist Board stints, Mrs Warner-Arnold has consulted on numerous marketing initiatives
and mega events in Saint Lucia and throughout the region.
Commenting on Warner-Arnold’s appointment, Director of Tourism Louis Lewis said her addition to the team complements the SLTB’s efforts at capacity building and institutional strengthening.
“We are more than delighted to welcome into our ranks an experienced, tried and tested professional like Warner- Arnold.  Her in-depth knowledge of tourism, marketing and special events will assist in positioning the Saint Lucia Tourist Board to keep pace with future developments and growth trends within the tourism industry,” said Lewis.
Warner-Arnold has also received overwhelming endorsement from
newly appointed Tourism, Heritage and Creative Industries Minister Lorne Theophilus.
Minister Theophilus noted the appointment of Warner-Arnold to the post of Deputy Director of Tourism, is one additional step towards seamlessly marrying the portfolios of tourism and creative industries, in order to develop the tourism industry whilst gaining exposure for the island’s burgeoning cultural industry.