[dropcap]S[/dropcap]aint Lucia’s first indigenous bank, 1st National Bank, on Wednesday launched its new website, 1stnationalbankonline.com. The launch comes at a time when the bank is observing 80 years of service. Its Executive Manager of Marketing & PR, Robert Fevrier, opened the launch by addressing the new features: “Today is a special and a proud day. We have listened, we have heard, and so we have made changes. The new website is both customer- and user-friendly, dynamic and informative.
“We continue to listen to our customers, ensuring that we remain relevant and competitive in an ever-changing financial services industry. This revamped website provides enhanced functionality and is designed to highlight information without prolonged searches.”
The website enables customers to transfer funds, pay bills and view account balances, among other services. Also available on the site is access to a wide array of information including the bank’s history and 80-year journey, educational forums, and its leadership team, which Mr. Fevrier boasted was “one hundred per cent Saint Lucian.” He says that it will be refreshed often to keep it current and simple.
He continued: “The site also has the full list of products and services with a simple calculator to calculate monthly loan payments, upload foreign exchange rates, not to mention an ‘SME’ tab designated specifically to small medium enterprise.” He promised that with a robust system and “top of the line firewall”, customers can rest assured, knowing that their information is safe and secure.
