For the 25th anniversary of the recently concluded Saint Lucia Jazz & Arts Festival, Heineken, one of the original sponsors of the festival, was again gold sponsor as well as the official beer for the April 29 to May 8 event. According to the Heineken brand manager, Gaius Harry, apart from being a proud original sponsor, Heineken was happy to make this year’s event even more special for consumers and festival patrons.
“One of the things that we are quite pleased about is that we were able to spread the love of the Saint Lucia Jazz & Arts Festival across the island,” Harry said. “Quite apart from having a presence at every Jazz event, we were happy to stage activities like Jazz on the Pier in Soufriere as well as activities at Island Breeze in Vieux Fort leading up to the main-stage event,” Harry added.
Heineken was also pleased with the partnership for events such as Jazz on the Square in Castries, Soufriere Jazz, Marigot Jazz and other community events during the ten-day festival. Heineken was further a proud sponsor of the second annual Salsa Saint Lucia Latin Jazz Party as well as the premium event Different Shades, both of which were hits with patrons.
Of course, the 2016 Saint Lucia Jazz & Arts Festival would be incomplete without the signature Heineken Beer Gardens, present at venues like Soufriere Jazz, Jazz on the Square and, of course, Pigeon Island.
In keeping with the 25th anniversary theme, Heineken afforded twenty-five consumers and their partners the opportunity to win VIP Gold passes to Pigeon Island. Twenty-five lucky consumers also won prizes from the supermarket and mini-mart Heineken Jazz promotions.
The Heineken VIP Gold Pass outfit at Pigeon Island was again a hit for those who chose the offer of that special touch. From the Heineken VIP Gold Pass Pavilion, patrons had an elevated and panoramic view of the venue as well as the stage performances. With waiter service and attention, guests were delighted by the special Heineken souvenir cups from which they savoured cold Heineken draft during the proceedings.
“Overall we were very happy with our engagements with consumers leading up to the festival as well as during the event which ended incident-free on May 8 with the finale of Marc Anthony,” Harry said. “Our partnership with the Saint Lucia Tourist Board has worked beautifully for both parties so far and hopefully this is a relationship that can continue well into the future,” the Heineken brand manager expressed.
