[dropcap]W[/dropcap]ho knew a love for beer could lead to a chance to win big? On the evening of Wednesday April 25, Windward & Leeward Brewery Limited launched with much panache its “I Love Beer Under the Crown” promotion at Coco Palm in Rodney Bay.
WLBL Brand Manager Sylvester Henry told the STAR: “The idea is to reward our patrons for being so consistently loyal. We want to reward them for loving beer while offering them opportunities to win fantastic prizes.”
Consumers will have the opportunity to win instant prizes: free beer, $29, $50 and $100 cash, beer merchandise, a smart phone, beats by Dre headphones and Bluetooth speakers, Vizio and Samsung Smart TVs, Massy and Ultra Mart Grocery Vouchers and fuel vouchers.
As if that were not enough, to cheer the hearts of beer lovers, WLBL is offering a number of “big prizes” including a third place prize of $10,000, a motorcycle as second prize, and the grand prize of a 2018 Subaru XV!
To win Instant prizes, customers must check under the crowns of their purchased beer. For a chance to win big, they simply have to fill out the entry form and include six I Love Beer crown icons of the same brand, then drop them into the box at redemption centres and participating bars and at WLBL offices in Castries and Vieux Fort, Southern Distributers Inc, Vieux Fort and DBC Castries.
Winning crowns can be found atop Heineken, Piton, Guinness and Amstel beer bottles.
