Bank of Saint Lucia, the island’s leading financial institution continues to innovate the way it communicates with its customers and the wider community.
The company has just launched its fresh minted TV Magazine called Money Talks. This new TV programme, which replaces Financial Focus, sees a fully revamped format.
Money Talks covers an array of subjects designed with the viewers’ interest in mind. There is a segment spotlighting key customers and how their stories can serve as an inspiration to others. The show also provides the public with timely financial advice that would impact them at any stage of their financial journey and shares key benefits of BOSL’s vast portfolio of services and products built around customers. Another highlight is the Bank’s community outreach and how persons and organizations are benefitting from this.
A special component of Money Talks is that it promotes staff participation to the extent that it has a total of five presenters who are employees from across the organization.
During the launch of the TV Programme, Assistant General Manager Bank of Saint Lucia Joanna Charles noted: “With a customer base of over 87,000 persons and our impact nationally, it is important and productive that BOSL continues to have an ongoing conversation with the public. Money Talks is one of the vehicles where we are able to actually create substantial content that are relevant to our viewers and also represents our responses to their feedback.”
Money Talks was conceptualized and produced by BOSL’s Marketing Agency, The Orange Media Group Inc. in collaboration with ECFH’s Marketing & Corporate Communications team – with production by All Biz Limited. The programme airs every other Tuesday on Choice TV after the evening news and every other Thursday on HTS Television at 8pm and rebroadcast every other Sunday on both stations.