Though the 2017 Saint Lucia Carnival season has ended, one former Party Monarch has been reined in by Climax for his infectious personality and high spirits.
Renowned island-wide for his energetic persona and prowess on the mic, Climax this week announced Ezra Augustin as its official brand ambassador.
Speaking on the ambassadorship, Fern Wilson, Junior Brand Manager for Climax, said, “We are thrilled to have Ezra ‘the fun machine’ as our brand ambassador. He embodies, exhibits and personifies the core values of the Climax brand: activity, vivaciousness, fun, energy.
“Climax is an herbal energy drink with a unique taste and a delicious contrast of smooth, sparkling refreshment, and a strong yet sweet experience. It gives an energy boost that keeps you going for hours. Ezra, we would like to think, exhibits that same energy Climax is known for.”
She continued, “He always presents his ideal self, his spontaneous nature, and connects with his fans with ease; he embodies the characteristics of a good man.”
Attaining the Party Monarch Crown in 2014 with ‘Bacchanal Rampage’, Ezra has proven himself to be a versatile, consistent artist with an immense sense of pride and loyalty to his country. With his fun-loving personality, Climax considered him “a natural fit”.
Speaking at the event held on August 7 Wilson concluded: “We are proud to announce this partnership on his birthday, and we are very confident that Ezra will represent the brand well.”
Climax and Ezra both promise to keep the party going and invite Saint Lucians to follow them on social media for more information on the exciting partnership.