[dropcap]S[/dropcap]aint Lucia’s award-winning resort, Coco Palm, has appointed Shine Brighter Marketing, headed by Chelcie Lewis, as its Sales and Marketing representative based in the United Kingdom. Chelcie will be working with the travel trade and consumers, promoting the Rodney Bay village hotel in the UK and Europe with training in Canada and the US markets.
Coco Palm’s Managing Director, Mark Ferguson, welcomed Chelcie Lewis to the marketing team as the Rodney Bay village 100-room boutique hotel continues to implement a strategic approach to its global marketing.
“Chelcie’s experience working with the trade has won her many accolades which Coco Palm is keen to capitalise on through her network and strong following in the travel industry,” Mark Ferguson commented.
Chelcie Lewis, formerly with the Saint Lucia Tourist Board UK for seven years, launched Shine Brighter Marketing in July 2017 with Coco Palm as her first client.
“It is a pleasure to represent Coco Palm through Shine Brighter Marketing as I love the property and feel it represents true Saint Lucian hospitality through both its product and people on the team,” she proudly declared.
According to Ms. Lewis, Shine Brighter Marketing acts as representation in the UK and Europe for a range of “amazing products based on the island of Saint Lucia, providing a bespoke and professional marketing service”. She announced, “Coco Palm is one of three clients that Shine Brighter Marketing services represents in Saint Lucia.”
Chelcie Lewis is British-born with close ties to Saint Lucia; her family originates from Choiseul on the South-West coast of the island. Ms. Lewis is a marketing consultant who holds a BA with Honours in English, Language, Literature and Media Studies and also a Masters in Business Administration (MBA).
Source: Coco Palm
