DIGICEL HOSTS EXCLUSIVE SHOWING OF ‘I AM BOLT’ FILM FOR FREE ON PLAY GO APP

[dropcap]F[/dropcap]ollowing the successful premiering of the ‘I Am Bolt’ film across the globe, Digicel has announced it will be airing the must-see film free on the Catch 2 channel via its Play Go app – allowing millions of Usain’s fans across the region to watch and be inspired by his journey.

Play Go – the only place for people in the region to watch the ‘I Am Bolt’ film – offers a 30-day free trial for all new users when they download the app. Downloading the app will enable users to watch the film on their preferred device when it airs on Thursday, February 16 at 7:30pm/8:30pm EST.

Home of amazing and exclusive content, Play Go is for everyone, not just Digicel customers. It is available for download at the Google Play Store and iTunes Store for Android and iOS respectively, or at www.digicelplaygo.com for laptops, and can be accessed in Anguilla, Aruba, Barbados, Bermuda, Bonaire, British Virgin Islands, Cayman Islands, Curacao, Grenada, Guyana, Jamaica, Montserrat, St. Kitts, St. Lucia, St. Vincent, Turks and Caicos Islands and in Trinidad and Tobago.

“In the world of entertainment, content is king – getting it in customers’ hands in as many ways as possible is important to us,” said Peter Lloyd, Group Marketing Director at Digicel. “So we are very excited to be leveraging our mobile, online and entertainment platforms – along with our partnership with global brands like Usain Bolt – to deliver even more exclusive content and experiences to our customers and the viewing public across all our markets,” he added.

In addition to the free airing of the film, subscribers will have exclusive access to a host of other content from the movie including clips and behind the scenes footage, which they can watch at home or on the go via the app.

Directed by Gabe and Ben Turner and produced by Fulwell 73 Productions, the ‘I Am Bolt’ film chronicles the life and triumphs of the world’s fastest man, Usain Bolt, starting from the turn of the century with Usain in high school where his natural talents as an athlete were quickly spotted, to his training days with his incredible coach and sprint team, to how he spends his downtime and relaxes with his inner circle of friends and family.