Digicel, for the month of October, delivered the celebration of Saint Lucia’s Creole culture to its customers with its Text to Win promotion. The first ever ‘Lucian Creole Word Game’ was an exhilarating and interesting experience for all who participated. In the end, four lucky Digicel customers each walked away with $1,000 cash plus a Creole cooler hamper.
The very interactive Lucian Creole Word Game challenged participants’ knowledge of Saint Lucia’s second language, Creole. In order to advance participating, customers were to correctly guess the English interpretation of each word provided. Some of the Creole words which formed part of this exciting game included toloman, koutwiyèz, chouponm, ponmtè, manyòk, listwa, among many others. Customers eagerly texted to be ranked number one by 21st October. At the close of day, Elie Herman, Nattalie Neptune, Damian McGowan and Cleveland Simon were the top four ranking for Digicel’s Lucian Creole Word Game promotion.
On Friday 23rd October, Mr. Herman, Miss Neptune, Mr. McGowan and Mr. Simon were all one thousand dollars richer and fully equipped to celebrate the long Jounen Kwéyòl weekend. Quite apart from cash winnings, each customer’s Creole cooler hamper was loaded with authentic Saint Lucian products and goodies. These included, all local rums such as Kwéyòl Spice, Crème La Caye, Bounty, and Chairman’s rum. The hamper also included locally made items: farine, cinnamon, cloves, nutmeg and other spices. An ideal Saint Lucian Creole cooler hamper would not be complete without some of Saint Lucia’s best local treats such as tamarind balls and gooseberry jam, otherwise known as “seewet jam” in local parlance.
Marketing and Communications Executive at Digicel, Louise Victor, in commenting on the concept of this promotion said, “At Digicel, innovation is at the centre of all that we do, especially in the delivery of promotions to our valued customers. The Lucian Creole Word Game, being the first of its kind, was very well received by our customers. They appreciated the challenge but also the fun and education that came with playing the word game. In the selection of prizes, we wanted to ensure it would resonate with not just Saint Lucia’s culture through focusing on local products but the experiences that come with Jounen Kwéyòl and, by all accounts, our lucky winners are all thoroughly satisfied.”
Digicel’s new Text to Win promotion provides customers with a chance to win a brand new Samsung Galaxy Tab 4 by texting ‘SPIN’ to 7171.
