On Wednesday June 3, Piton Beer reaffirmed its commitment to Saint Lucia Carnival and positioned itself as an integral player and not just a sponsor when it comes to the cultural showpiece. At a ceremony held at the JQ Motors showroom at Choc, Piton Beer unveiled its plans for this year’s event.
Underscoring the brand’s innovation with activities such as Piton Soca Starz, brand manager Rohan Lovence listed several other major carnival activities which Piton Beer is involved in. Piton is also throwing its support behind several carnival bands including Just 4 Fun, Red Unlimited, Toxik and Legends. One of the carnival queen contestants, Anya Edwin is also proudly sponsored by Piton this year. On Wednesday heques were presented to the various entities sponsored by Piton as well as to the Carnival Planning and Management Agency (CPMA).
Piton Beer has also recommitted it stance of being actively involved in the communities and this year will again be heavily involved in the various community carnivals.
The crowning moment of Wednesday’s function was the unveiling of Piton Beer’s Under the Crown promotion for Carnival 2015. The grand prize for this promotion is a 2015 Suzuki Swift valued at over $150,000. Participants must collect six Piton crowns with the car symbol and simply submit those crowns with a completed entry form either at NBL Vide Bouteille (Castries), Raymond & Company (Dennery Valley), Walker & Company (Vieux Fort) or at designated bars island-wide. In addition there are several other prizes to be won including carnival packs, fuel vouchers, smart phones, carnival costumes and tickets to events.
The promotion starts June 8th, 2015 and ends July 31st, 2015 with the final draw slated for August 7th, 2015. Prizes can be redeemed at the WLBL sales office, Vide Bouteille, Castries and at the Brewery’s office on St. Jude’s Highway. Participants must be aged 18 and over.