Viking Traders Limited, a family owned and operated food and drinks company from St. Lucia, recently gave British consumers and distributors the opportunity to sample authentic flavours of the Caribbean. The company attended the recently held, “Taste of Saint Lucia” and the “Best of Yorkshire” event held at the Drewton Estate. This unique event, which was co-hosted by the British- Caribbean Chamber of Commerce (BCCC) and the Saint Lucia Trade Export Promotion Agency (TEPA), showcased Saint Lucian products with an exhibition and a formal dinner. Specially invited guest included The Rt. Hon. Lord Howard of Lympne CH QC (Honorary Patron of the British-Caribbean Chamber of Commerce), The Hon. Dominic Fedee, The Hon. Susan Cunliffe-Lister (the Lord Lieutenant of the Easting Riding of Yorkshire), Sir Geoffrey Boycott OBE and Mr. John Kennedy (President of the BCCC).
The main aim of the British-Caribbean Chamber of Commerce is to strengthen relationships between Great Britain and the Caribbean islands. The organization plays an integral part in the success of bridging the relationship the Caribbean islands share with Great Britain and together with the Saint Lucia Trade Export Promotion Agency (TEPA) they continue to seek opportunities to increase the exports of local products and services to the UK market.
Present at the trade show was Minister of Tourism, Mr. Dominic Fedee. He commented, “I am most proud of how Viking Traders and other local manufacturers represented us in the UK at the recent initiative in Yorkshire. It’s how we can continue to solidify our tourism product. People like to travel and experience new and interesting flavours and our food-processing sector is important in this regard. The world has moved away from vacations and is looking for experiences. Travelers are demanding more and are looking for opportunities to discover new cultures so our cuisine is an important component of this.”
Adding to his remarks, Marketing Director of Viking Traders, Ms. Gizelle Fleischhacker highlighted that “It was an honour to attend the dinner at Drewton’s Estate and showcase the Viking products. Guests and customers that were invited enjoyed the event. Everyone felt at home with the Caribbean flair in Yorkshire as a group of youngsters with their teacher played the steel pan outside in the not too similar temperatures of Saint Lucia. We were absolutely thrilled at how well the British public received the Viking sauces and drinks. I look forward to upcoming events in the UK and the opportunity to present these flavourful spices, condiments, drink, baking products and gift items to the UK market.”