Last weekend there was excitement all over St Lucia as the country welcomed the new Flow following the unveiling of the new brand which was done in grand style. The celebration began Thursday, April 14 with an employee brand event, during which the company’s employees celebrated the occasion with a series of staff engagement activities and entertainment that allowed them to experience the new Flow and become fully immersed in the new brand. The following day (Friday, April 15) Flow held its official press launch at the Almond Morgan Bay Resort, followed by an all-day customer appreciation day event in the heart of Castries. From the Choc roundabout to the William Peter Boulevard was painted a blazing blue with the brand colours of the new Flow.
Special events were also held at all four of the company’s retail stores islandwide where customers were invited to come in and experience the new FLOW and its products and services, upgrade their service, plus they got the chance to win giveaways and prizes. Several of them participated in social media campaign dubbed “This is How I FLOW”. Later, on Friday night Flow held a block party at the Gros Islet Friday night street jam.
The launch celebration culminated on Saturday April 16, with a round the island motorcade. The excitement of the event reverberated across the 12 districts in St. Lucia, a fitting ‘HELLO St. Lucia’ welcome as the country gears up to ‘go with Flow.’ It was all done in a carnival-like atmosphere, featuring stilt walkers and dancers, with members of the pubic joining in and enjoying the fun.
There were lots of prizes and surprises for Flow customers. The Flow team also took the opportunity to enjoy the company of the residents in the various communities and have fun with them.
Flow St. Lucia Marketing Lead, Cheryl Francis said: “We are proud to welcome St. Lucia into the new Flow family and invite everyone to take the journey with us. In the coming days and months our customers will continue to experience the new Flow and how we’re going to transform the entire consumer experience and revolutionizing telecoms in St. Lucia. Through our new, unified brand we will offer customers the best mobile network, the best broadband network, the best TV/Entertainment package, the best quad play products and a totally new and mind-blowing experience, as part of our renewed commitment to excellence in customer service.