[dropcap]W[/dropcap]ednesday night was a big one for the Windward and Leeward Brewery Limited (WLBL). With Coca Cola, one of its most popular brands, sponsoring this year’s largest, global, sports event— the FIFA World Cup—the team was set to kill two birds with one stone. They ushered in the FIFA season while simultaneously resurrecting, with much fanfare, their 200 ml glass bottle– commonly referred to as the “returnable glass bottle”.
WLBL’s Coca Cola brand manager, Sharlene JnBaptiste, highlighted for all in attendance the significance of the move: “This is basically our way of starting and continuing the conversation about sustainable practices. It is our way of bringing value to our customers and consumers. The bottles being returnable, means it is out of the landfills; it means you, as a consumer, enjoy your beverage, then you bring them back to us instead of dumping them in the trash.”
The event was held at Sandals Grande Saint Lucia and was hosted by Kwency Griffith, more affectionately known as Superman HD to a crowd of WLBL team members, affiliates and lucky customers. After news of the returnable glass bottles, a night of games and trivia ensued. The WLBL team provided the crowd with multiple opportunities to win FIFA merchandise in the form of USB devices, keychains, caps, duffle bags and more.
The FIFA World Cup games will be airing on HTS throughout the tournament down to the finals on July 15.
