What do three local fashion designers, an event planner extraordinaire and a graphic designer have in common?
Not only are Raul Joseph (Verge Media), Teige La Borde (Azuk Creative Services), Tarriba Hinkson (Même Bête Designs), Cornelius George (The Dapper Gentleman) and Kimberly Solana Mathurin (8ttava) young, extremely talented and creative, they are also “Friends in the Fight” against breast cancer.
Since 2008, Corporate Saint Lucia has embraced the Yoplait Walk and Save Lids to Save Lives campaigns. During the launch earlier this month of the Yoplait Walk campaign, over $20,000 in cash was committed and an even greater amount in kind. This year, with the additional support and commitment of young entrepreneurs, the Yoplait Cancer campaigns are set to make waves in Saint Lucia.
Teige La Borde is the mastermind behind this year’s trendy Yoplait Cancer campaigns launch. When approached for support, she immediately responded with an innovative event proposal – a pink-themed Cocktail Mixer. Teige was excited to lend her expertise to creating the perfect ambiance to kickstart the campaigns. Speaking on her decision to come on board as a sponsor she said: “People often underestimate the power that we have as young people. Yes, our businesses are growing and we may not have the same capital as larger organizations but we have the drive, the energy, commitment and influence to raise awareness for causes that are important. I am so humbled to have been approached to be a “Friend in the Fight” against breast cancer and I am really excited to see how much funds will be raised this year.”
Raul Joseph, Managing Director and Graphic Designer with Verge Media, Gold Sponsor of the Yoplait Walk, has been an ardent supporter of the walk for the past four years. Verge Media is the creator of the Yoplait Walk TVC and all promotional print material relating to the walk. The company also provides exclusive photography services for all activities related to the walk and helps spread awareness through the Slush Magazine brand. This year, Slush Magazine will host the Cool Tee promotion which invites participants of the Yoplait Walk to get creative with the “Friends in the Fight” t-shirts for a chance to win many cool prizes including drinks hampers, compliments of Piton Malta, jewellery from Diamonds International, grocery vouchers from Super J IGA and vouchers from Sea Island Cotton.
Thanks to generous donations of handcrafted items by Même Bête Designs, The Dapper Gentleman and 8ttava, $640 dollars was raised during an auction held at the Yoplait Cancer campaigns launch. The designers have also been raising awareness for the breast cancer and the walk through their Instagram, Facebook pages and websites.
The Yoplait Walk takes place tomorrow morning.